Eniva had developed an effective weightloss system and wanted to bring it to market. They had went through the branding process and had decided upon the name "ChocoLoss".

However, there was one issue. While ChocoLoss was an effective system and the branding and packaging was finalized, the system itself was intrinsically complex, including six products, three cycles, and spanning 30 days. As such, a guidebook needed to be included to provide the proper framework for using the system.