Telemedicine is essentially video conferencing for the health care field. The benefits of this system are many fold. It reduces travel for patients, minimizes operating costs, and improves security for patients and doctors alike.

In order to expand the client base in the health care field, Onvoy wanted to create a sales tool that could be given to doctors, nurses, and physicians who could in turn use it to convince administrators and executives to adopt telemedicine as a part of standard operations. They decided that a toolkit with a massive amount of information concerning ROI and cost analysis was the appropriate direction.