Onvoy was a telecommunications company out of St. Louis Park, MN. They existed for nearly a decade in that very competitive market by differentiating themselves from the big boys in telecom. So how did they do this?

Onvoy really demonstrated their uniqueness through their responsiveness, innovation, and customization. Because they were a smaller company, of around 200 employees, they lacked the red-tape and beaurocracy that is very evident in larger telecommunication companies. They also had a wealth of extemely knowledgeable and creative engineers that truly thought outside-the-box. From interviewing their clients we discovered that Onvoy represented innovation to them. Everything down to the paint on the walls exemplified creativity. As with any branding campaign, the best solution is to match the visual characteristics and stylings with how the company is perceived, what the company represents, and where the company hopes to go.

The main visual inspiration for the new brand came from main office. The interiors at Onvoy made it feel more like a design firm than a corporate telecom company.